While doing International SEO, you should take into consideration many tools that are available in the Internet to make your job easier. One of the most popular tools that you can use, is Google Webmaster Tools, in order to use this tool you need to add and verify your website uploading an html file to the root of your site or adding a META tag to the code of your index page. I usually upload the html file, but you can choose the one is better for you.
Once you have verified your website, you now have access to valuable information about your site.
The feature that I want to share with you in this post, is setting up the Geographical Target. This means that you can literally tell Google what your target market is.
This is really valuable, when you are tarfeting a specific country or market, simply choose the country you desire and ´tell´Google which is your target market. For example, if you are performing SEO in Puerto Rico, you probably would want to specify Puerto Rico as the target for your website.