One of the principles of doing SEO for a specific market is to understand the local language, and to understand what are the topics that people are searching for. This is important, as you’d need to generate relevant content, and what better content than the one that is being searched for recently?

Insights for Search

One of the best tools available to check what is being searched recently in a specific market is Google Insights for Search. And the best thing is that it lets us choose what people are searching for in every country, and in a specific period of time. For example, if we’re doing SEO in Brasil for a car dealer website, we’d like to know the recent relevant searched in the market we’re interested in:

The category filter is available for the following countries:

• Australia
• Austria
• Belarus
• Belgium
• Brazil
• Canada
• Denmark
• France
• Germany
• Hungary
• India
• Ireland
• Israel
• Italy
• Japan
• Netherlands
• Poland
• Portugal
• Russian Federation
• Sweden
• Switzerland
• Ukraine
• United Kingdom
• United States

For other countries, there’s an option to check all categories:

The best column to look at is the “Rising searches” one. All those terms represent great opportunities to generate relevant, useful and fresh content for your website.