One of the factors that can play an important role into the ranking of a website, and in International SEO is the hosting of the Web Site.

If you are targeting a specific location or country, one thing to consider is hosting your website in a server from that country.

The reason why, is that Google looks at the IP address of  Web sites to deliver the most relevant results for the searcher.

Google has been working heavily in understanding the users, and the intention of their queries.

They focus on getting the “best locally relevant results served globally”, so you are helping yourself by indicating Google what is the target audience of your Web Site, as you hosted it in your target country.

Once you have your Web Site hosted in your targeted country, you are indicating Google that your content is intended to satisfy the searchers from where your site is hosted.