Nowadays it is a good idea to create and maintain a localized version of your website if you are planning to target different users in many locations. Studies have shown that people feel more confortable when they find information that is written for their specific country or language.
A multilingual site, or multi-regional site, is one [...]

One of the factors that can play an important role into the ranking of a website, and in International SEO is the hosting of the Web Site.
If you are targeting a specific location or country, one thing to consider is hosting your website in a server from that country.
The reason why, is that Google looks [...]