Google testing new SERP layout?
I was checking today Google Netherlands and noticed a different layout of it’s search results (Click on the image for bigger view) As you can see, the main changes include the color of the results, the space between results and the color of the URL and sitelinks. The other change that we noticed is the [...]
Leveraging on recent searches for content creation
One of the principles of doing SEO for a specific market is to understand the local language, and to understand what are the topics that people are searching for. This is important, as you’d need to generate relevant content, and what better content than the one that is being searched for recently? Insights for Search [...]
How to see Google Results for another Country
When running International SEO campaigns, one handy trick is to be abe to see Google Results from different countries. This is solved  by adding &gl=uk (uk for the UK, au for Australia, etc) to the end of a search query will return results as if you were in that country. For example the queries http://www.google.com/search?hl=en&q=soccer&aq=f&aqi=g10&aql=&oq= [...]
International SEO
Did you know that about 75% of the world's Internet traffic is composed of people whose primary language is not English? International Search Engine Optimization is about getting your website as visible as possible to international markets.
Did you know that only in Latin America, each country has unique expressions even though Spanish is the offcial languaje in most of the Latin Countries?
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We worked with a premier hotel in Miami Beach developing their online StrategyLatam SEO is now part of SEO Colombia, a company developing online marketing strategies in Colombia.